Case study
Ready Set Grow Learning Center · South Portland, Maine
Ready Set Grow Learning Center is a nature‑based child care center in South Portland, Maine, for infants through 5th grade.
Demand was there; families just couldn’t see it. An outdated site, two Google reviews, and nothing tracked. In about one week we built a brand that feels like the place, a new website, a Google presence, print, and the tracking behind it.
- Client
- Ready Set Grow Learning Center
- Industry
- Early Childhood Education
- What we did
- Brand Identity
- Custom Wordmark
- Color and Icons
- Messaging
- Website Design and Build
- Search and Google Profile
- Reviews
- Print and Signage
- Inquiry Tracking
Mobile site
The idea
“This is our kid’s daycare, and we knew how good it was long before it was a client. We gave it a brand that grows the way the kids do, so every family can see what we see at drop‑off.”
The old logo
Cut the tagline
Drop “Learning Center”
Let the tree and book go
Colors from the Maine woods
Farro, as it comes
Heavier
Tighter
A little bounce, every other letter
Softer corners
Redrawn for Ready Set Grow
01 The brand
“A sprout, a seedling, and a wildflower grow left to right, the way a child grows here. We kept the flowers wild, redrew the wordmark, and drew the colors and icons from the Maine woods, so every piece feels picked, not planted.”
Color and icons
Thirteen colors and nine hand-cut icons, all from the Maine woods.
Type
Gilda Display
Logo lines and headlines
Nature‑based child care for curious kids
Albert Sans
Body
Children spend most of their day outside in every season, with a cozy classroom to come back to.
Program pages
A page for every age, written the way the center teaches: child-led, nature-based, and outdoors rain or shine.
Eleven pages in all, built for phones, with an inquiry form, tap-to-call, and parent reviews. The Rainbow Curriculum, 52 years of combined experience, every hour included in tuition, and a walk to Skillin Elementary for before and after school. Live October 9.
03 Found on Google
Now when a parent searches for daycare in South Portland, Ready Set Grow shows up, with a full Business Profile and a site Google understands.
Fence banner (6 by 2 feet), yard sign, front door sign, and A-frame. Designs shown flat; not yet installed.
Business cards, for both directors
In her words
“[A line from Melanie, added after launch.]”
Melanie Guiod, Owner and Director, Ready Set Grow Learning Center
[Placeholder]The first week
Launched October 9. Before a single sign went up, families were already reaching out.
~50196
visitors in the first week, about four times a typical week before
15
families inquired in the first six days, before any signs went up
216
Google reviews in nine days, every one five stars
Every inquiry, visit, and review is tracked in CALO&CO’s platform.
Credits
- Client
- Ready Set Grow Learning Center
- Scope
- Brand identity, custom wordmark, logo system, icons, color, type, messaging, an 11-page website, search, Google Business Profile, reviews, print and signage, business cards, everyday materials, and inquiry tracking
- Studio
- CALO&CO, Portland, Maine
- Year
- 2026
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