Pacific Empress
Shrimp from Ecuador
One of Ecuador's oldest shrimp families. Farm-raised vannamei whites.
Visit Pacific Empress ↗Case study
Global Seafood Partners · Willow, New York
- Client
- Global Seafood Partners
- Industry
- Seafood
Sales & Representation - What we did
- Brand identity
- Logo and mark
- Color system
- Typography
- Messaging
- Website design
- Business systems
Global Seafood Partners links seafood producers with the distributors, chefs, and buyers who move their product.
We built their brand from the ground up, then the systems that run the business, in a workspace they own.
Global sourcing,local service.
Sales, marketing, and representation for seafood brands — from dock to dining room.
Get in touchGlobal Seafood Partners is the link between seafood producers and the distributors, chefs, and buyers who move their product.
Home markets: Pennsylvania · New Jersey · New York · Connecticut · Massachusetts
What we do
For producers
You make great product. We make sure the right buyers know it.
DistributionCorporate and independent distributors.
RepresentationWith buyers and at trade shows, in your name.
Private labelMatched with the right private-label partner.
Our partner brands
Wide Foods
Frozen fish, from New Jersey
A deep catalog, from commodity frozen fish to lobster tails.
Visit Wide Foods ↗
The mission
My mission is to share my love of seafood by helping buyers discover its variety, understand its origins, and choose products that serve their customers well.
John Litton, Founder
Read John's story →
A line to sell,or menu to fill?
Tell us what you're working with. We'll take it from there.
Get in touchMobile site
The idea
“A globe for the open ocean, and for seafood sourced from every corner of it. Four tentacles wrap across its face. One curls back on itself, a nod to the founder's years selling calamari. The others keep reaching for wider seas.”
Color
Four colors pulled right from the sea.
High Tide
#0864E0
Mussel
#FF5A2A
Wet Slate
#2A2A2A
Sea Salt
#F6F7F7
Type
Archivo Narrow 600
Headlines
Global sourcing,local service.
Body
Sales, marketing, and representation for seafood brands, from dock to dining room.
The website
Visit Global Seafood Partners →
Global sourcing,local service.
Sales, marketing, and representation for seafood brands — from dock to dining room.
Global Seafood Partners is the link between seafood producers and the distributors, chefs, and buyers who move their product.
Home markets
Pennsylvania
New Jersey
New York
Connecticut
Massachusetts
What we do
For producers
You make great product. We make sure the right buyers know it.
DistributionCorporate and independent distributors.
RepresentationWith buyers and at trade shows, in your name.
Private labelMatched with the right private-label partner.
For buyers
Want more seafood on the menu? We'll help you pick what sells, then find it.
SourcingStraight from markets and processors we know.
Menu consultingWhat sells, and how to get servers selling it.
Hard-to-find productTell us what you need. We'll track it down.
Our partner brands
Pacific Empress
Shrimp from Ecuador
One of Ecuador's oldest shrimp families. Farm-raised vannamei whites in commercial lines, spec packs, retail boxes and breaded items.
Visit Pacific EmpressWide Foods
Frozen fish to lobster
A deep catalog, from commodity frozen fish to lobster tails, shipping from New Jersey.
Visit Wide FoodsThe mission
My mission is to share my love of seafood by helping buyers discover its variety, understand its origins, and choose products that serve their customers well.
John Litton, Founder
Read John's story →
A line to sell, or menu to fill?
Tell us what you're working with. We'll take it from there.
Get in touchThe systems
The business behind the brand, in a workspace the founder owns.
Win the work
Do the work
Get paid
Website
Where a buyer says helloPipeline
Every lead, followed upQuotes
Sent, opened, and acceptedClients
Each company they representProjects
The work, and what it costInvoices
Raised from logged workProfit & Loss
What each month madeWin the work
Do the work
Get paid
In his words
“Starting a new business is daunting. I knew seafood, but building everything around it was new to me. CALO&CO pulled together a brand, a site, and a back office faster than I thought possible, and they’re backing me as the business grows.”
John Litton, Founder, Global Seafood Partners
Credits
- Client
- Global Seafood Partners
- Scope
- Brand identity, logo and mark, color system, typography, messaging, website design, and business systems
- Studio
- CALO&CO, Portland, Maine
- Year
- 2026
Work with us
CALO&COPortland, Maine
Case study
Global Seafood Partners · Willow, New York
Global Seafood Partners links seafood producers with the distributors, chefs, and buyers who move their product.
We built their brand from the ground up, then the systems that run the business, in a workspace they own.
- Client
- Global Seafood Partners
- Industry
- Seafood
Sales & Representation - What we did
- Brand Identity · Logo & Mark · Color System · Typography · Messaging · Website Design · Business Systems
Global sourcing,local service.
Sales, marketing, and representation for seafood brands — from dock to dining room.
Get in touchGlobal Seafood Partners is the link between seafood producers and the distributors, chefs, and buyers who move their product.
Home markets: Pennsylvania · New Jersey · New York · Connecticut · Massachusetts
What we do
For producers
You make great product. We make sure the right buyers know it.
DistributionCorporate and independent distributors.
RepresentationWith buyers and at trade shows, in your name.
Private labelMatched with the right private-label partner.
Our partner brands
Pacific Empress
Shrimp from Ecuador
One of Ecuador's oldest shrimp families. Farm-raised vannamei whites.
Visit Pacific Empress ↗Wide Foods
Frozen fish, from New Jersey
A deep catalog, from commodity frozen fish to lobster tails.
Visit Wide Foods ↗The mission
My mission is to share my love of seafood by helping buyers discover its variety, understand its origins, and choose products that serve their customers well.
John Litton, Founder
Read John's story →
A line to sell,or menu to fill?
Tell us what you're working with. We'll take it from there.
Get in touchMobile site
The idea
“A globe for the open ocean, and for seafood sourced from every corner of it. Four tentacles wrap across its face. One curls back on itself, a nod to the founder's years selling calamari. The others keep reaching for wider seas.”
Color
Four colors pulled right from the sea.
High Tide
#0864E0
Mussel
#FF5A2A
Wet Slate
#2A2A2A
Sea Salt
#F6F7F7
Type
Archivo Narrow 600
Headlines
Global sourcing,local service.
Body
Sales, marketing, and representation for seafood brands, from dock to dining room.
The website
Global sourcing,local service.
Sales, marketing, and representation for seafood brands — from dock to dining room.
Global Seafood Partners is the link between seafood producers and the distributors, chefs, and buyers who move their product.
Home markets
Pennsylvania
New Jersey
New York
Connecticut
Massachusetts
What we do
For producers
You make great product. We make sure the right buyers know it.
DistributionCorporate and independent distributors.
RepresentationWith buyers and at trade shows, in your name.
Private labelMatched with the right private-label partner.
For buyers
Want more seafood on the menu? We'll help you pick what sells, then find it.
SourcingStraight from markets and processors we know.
Menu consultingWhat sells, and how to get servers selling it.
Hard-to-find productTell us what you need. We'll track it down.
Our partner brands
Pacific Empress
Shrimp from Ecuador
One of Ecuador's oldest shrimp families. Farm-raised vannamei whites in commercial lines, spec packs, retail boxes and breaded items.
Visit Pacific EmpressWide Foods
Frozen fish to lobster
A deep catalog, from commodity frozen fish to lobster tails, shipping from New Jersey.
Visit Wide FoodsThe mission
My mission is to share my love of seafood by helping buyers discover its variety, understand its origins, and choose products that serve their customers well.
John Litton, Founder
Read John's story →
A line to sell, or menu to fill?
Tell us what you're working with. We'll take it from there.
Get in touchThe systems
The business behind the brand, in a workspace the founder owns.
Win the work
Do the work
Get paid
Website
Where a buyer says helloPipeline
Every lead, followed upQuotes
Sent, opened, and acceptedClients
Each company they representProjects
The work, and what it costInvoices
Raised from logged workProfit & Loss
What each month madeWin the work
Do the work
Get paid
In his words
“Starting a new business is daunting. I knew seafood, but building everything around it was new to me. CALO&CO pulled together a brand, a site, and a back office faster than I thought possible, and they’re backing me as the business grows.”
John Litton, Founder, Global Seafood Partners
Credits
- Client
- Global Seafood Partners
- Scope
- Brand identity, logo and mark, color system, typography, messaging, website design, and business systems
- Studio
- CALO&CO, Portland, Maine
- Year
- 2026
Work with us
CALO&COPortland, Maine