Hey, I'm Mike, and I'm a leader
I help great products, brands, and businesses win.
With over 13 years of marketing experience, I've done just about every kind of marketing there is, from startups like edX to global brands like Liberty Mutual.
Today I lead Product Marketing at Fourth, where I rebuilt the function from scratch and run go-to-market across the entire platform.
I also founded and run CALO&CO, an independent growth and creative studio.
New Jersey → Boston → New York City → Boston → Portland, Maine (current)
Featured
Off the Clock
Experience
Fourth (HotSchedules)
?Workforce and operations software for restaurants and hospitality: scheduling, labor, and back-office management.Product Marketing
- Own product marketing and go-to-market across Fourth’s full platform — scheduling, payroll, inventory, recruiting and ATS, and the FinTech suite
- Rebuilt the product marketing function from the ground up and run its full craft — positioning, messaging, product narrative, launch, sales enablement, and competitive intelligence — as the connective tissue between product, sales, and customers
- Launched Fourth iQ and architected its U.S. go-to-market, establishing the company as a category leader in AI-driven restaurant technology
- Created “Built for the Hustle,” the company’s first YouTube brand campaign: 24M+ impressions at a $0.063 CPC (67% below industry benchmark), a 245% lift in branded search, and 12,000+ high-intent site visits
- Built AI-native tooling to run the function at scale — from competitive-intelligence systems to an automated collateral and brochure builder — turning slow, manual PMM work into fast, on-brand, repeatable engines
GTM Strategy
- Built a promotional monetization program that produced $2M in new ARR across 162 deals, returning $4.60 for every $1 invested and $1.1M in ARR above baseline
- Grew a FinTech product line 7x year over year and lifted win rates from 10% to 78% through sharper messaging, enablement, and offer design
- Secured official partner status with Square and architected the joint go-to-market strategy to penetrate the food-and-beverage segment
- Consolidated fragmented SMB offerings into unified pricing and packaging, and is leading the shift to product-led growth and AI-native GTM
- Owned go-to-market for the payments and FinTech ecosystem, leading the rebrand and account-based strategy across the enterprise line
- Ran positioning and launches across overlapping FinTech and enterprise products, each with its own buyer and sales motion
- Built the sales enablement engine — narratives, decks, and competitive tools — that shortened enterprise deal cycles
CC
CALO&CO
?Boutique growth and creative studio based in Portland, Maine.- Founded an independent growth and creative studio, helping founders and small teams sharpen brand, positioning, and go-to-market — from strategy to execution
Crunchtime
?Operations-management software for multi-unit restaurants: inventory, labor, and food-cost control.- Joined as the first product marketing hire and stood up the entire function — ICPs, positioning, messaging, and competitive intelligence — from a blank page
- Repositioned the core product line, cutting sales cycles ~20% and lifting win rates ~15%
- Launched the company’s first content program — its e-book and case-study series — driving a 200% jump in inbound engagement
State Street
?Global financial-services firm and one of the world’s largest asset managers and custodian banks.- Led paid and organic social for the firm’s ETF portfolios, building full-funnel campaigns with creative and content
- Turned complex financial products into demand-gen programs that drove engagement and qualified pipeline
Liberty Mutual
?One of the largest property-and-casualty insurance companies in the United States.- Built and scaled a field-marketing program for partner dealerships from the ground up — leaderboards, incentives, and a model designed to expand across regions
- Ran multi-channel partner campaigns across the connected-home and insurance verticals
edX
?Online learning platform offering university-level courses, originally founded by Harvard and MIT.- Built the affiliate program from zero to 55+ partners in year one, opening an entirely new acquisition channel
- Owned marketing for the website and course catalog, A/B testing listings to lift engagement and conversion
- Shaped positioning and go-to-market for the MicroMasters launch, and drove enterprise bulk-adoption deals
EMC (Dell)
?Enterprise data-storage and cloud-infrastructure company, now part of Dell Technologies.- Drove sales enablement for early-stage cloud and big-data products, supporting adoption across a global sales force
- Partnered across product, channel, and field to align messaging with the sales motion
Boston College
- Carroll School of Management — Marketing concentration, History minor
Endorsements
“Mike is far more than a product marketer. He’s a true go-to-market builder — he redefined our market positioning, unified the value proposition of four distinct companies into one clear, compelling message, and was the catalyst for true partnership across our entire GTM organization.”Heather Donohoe HicksVP of Sales · Petvisor
"I worked closely with Mike for 2 years on a transformation of our SMB business. He brought coherence to our packaging, pricing, branding, web presence, and sales training, and pioneered the use of AI to build internal tools for sellers and customers. Mike's vision and work rate are extraordinary."David PeirceVP, Global Professional & Managed Services · Fourth
“A strong product and GTM leader who combines an entrepreneurial mindset, creative problem-solving, and executive presence — he creates great ideas and actually gets them done.”Mark LarikSVP, Strategy & Growth · StrataTech Education Group
Contact
© Mike Calo · Portland, Maine